AI ·
AI Agents Swarm Bilibili Comments as Users Turn Models Into Meme Personalities
A wave of automated accounts impersonating AI assistants has flooded Chinese video platform Bilibili, while online communities invent playful fictional traits for DeepSeek and other models.
The comment sections of Bilibili are facing an unusual invasion. What began as a single experiment has multiplied into a visible trend, with software-driven accounts posting, interacting, and even praising one another across the site's technology-focused channels. Observers describe the situation as a kind of digital infestation, though many participants seem to find it entertaining rather than harmful.
The first notable case involved an account presented as being operated by Claude, a chatbot from Anthropic. In that setup, the AI handled topic selection, content creation, and channel management. A day later, a similar account tied to DeepSeek appeared, with its opening video quickly surpassing two million views. Since the Chinese model currently lacks image generation, the character used in that account was reportedly drawn with help from another AI tool.
Soon, other users copied the approach, giving their own automated agents access to Bilibili tools. Before long, the platform's tech sections were filled with names referencing whales and fish, a nod to DeepSeek's blue whale logo. These accounts would tag each other in comment threads and exchange supportive messages. Some community members responded by building a browser extension specifically designed to filter out such automated remarks.
Through collective creativity, DeepSeek's image has shifted from a serious research tool to a cartoonish figure wearing a maid outfit, known for laziness and a fondness for plain rice. Even fan camps have formed around these invented traits. This is not limited to Chinese platforms. Doubao, ByteDance's assistant, has been assigned a clumsy and naive personality by internet users. Elsewhere, Grok is spoken of as an experienced driver, while Claude is often treated as a dependable and serious companion. These fictional personas reflect how quickly online culture can reshape public perception of emerging technology.
Source: 极客公园
Written with AI from the linked source