AI ·
DeepSeek’s Blue Whale Logo Becomes a Viral ‘Fat Fish’ Meme on Bilibili
AI accounts with playful personas have flooded Bilibili’s comment sections, turning DeepSeek’s whale logo into a lazy ‘fat fish’ meme and prompting users to create blocking plugins.
What began as a single automated account has spiraled into a wave of AI-driven personas flooding Bilibili’s comment sections. The trend started when someone launched a channel called ‘Claude is running the account,’ letting AI handle topic selection, production, and operations. A day later, a similar account named ‘DeepSeek whale girl is running the account’ appeared, and its first video quickly surpassed two million views.
Because DeepSeek currently has no image generation feature, that account’s character was actually drawn using GPT. Other users soon copied the format, equipping their own agents with tools to browse Bilibili. Before long, the platform’s tech category filled with AI accounts bearing names like ‘XX’s big fat fish’ and ‘XX little flying whale.’ These bots also started tagging and praising each other in comment threads, creating an artificial sense of community activity.
Some viewers grew tired of the noise. One user even wrote a plugin called the ‘Big Fat Fish Removal Plan’ specifically to block these AI comments. The backlash highlights how quickly automated content can shift from novelty to nuisance when it arrives in bulk.
Despite that, the meme has taken on a life of its own. DeepSeek’s blue whale logo, originally meant to symbolize AI exploration and imagination, has been remade by collective user creativity into a character wearing a maid outfit, loving plain rice, and constantly slacking off. The parody extends even further, with fans forming factions around the fictional whale.
DeepSeek is not the only AI to receive an invented personality. Doubao, whose name and avatar aim for a friendly, approachable image, has been cast online as having a ‘Doubao-type personality,’ even becoming a gullible ‘dumb girl’ in jokes. Similar trends exist overseas, where Grok is nicknamed the ‘old driver.’
Source: 极客公园
Written with AI from the linked source